Top 7 Video Conferencing Tools

As more and more companies are transitioning to working remotely, video conferencing software has become a crucial tool for team collaboration. So, how do you choose the right video conferencing service for your business? We have collected information on the top 7 video conferencing tools, to help you decide which is right for your needs. We recommend trying the free version or free trial of any software before purchasing a paid subscription to ensure your satisfaction.

Video conferencing tools allow teams to meet and work together productively “face-to-face” when meeting in-person isn’t possible. These tools can be used for teams working together remotely, for meetings with clients and customers, or holding webinars. Unlike a phone call, video conferencing allows you to see those with whom you are meeting and/or share your screen. Video conferencing software also allows you to record and save each meeting to refer back to or share with anyone who wasn’t able to make it.

Video conferencing services give hosts total control of a meeting. Hosts decide who can talk, who can be on video and who can share their screen. For example, if someone attending the meeting is giving a presentation, the host can allow them to share their screen so everyone in the meeting can see their presentation. 

Questions that are important to consider as you browse your video conferencing options are: 

  • How large is your company, or how many participants will regularly sit in on your calls? 
  • Do you need to integrate other applications, such as Microsoft Outlook, Google Workspace, or Salesforce? 
  • How often do you intend to schedule video conferences?

We recommend any of the following softwares depending on your company’s needs, but we have identified Zoom as our #1 Top Pick as the current leader in the industry. 

Best overall for team collaboration

Key features: HD voice and video, simultaneous screen sharing, group messaging, whiteboard, recording, breakout rooms

Zoom was designed for hosting webinars, teaching online courses, and conducting online training, video demonstrations, virtual meetings, and video conferences. It is easy to use, and

offers quality video, audio, and screen-sharing capabilities and experiences. It also provides features that allow you to record and save your meetings and send invitations to your attendees. Breakout rooms allow you to split your Zoom meeting in up to 50 separate sessions for team work.

Pricing: Zoom’s plans range in price, starting at $0 a month, depending on your needs and the size of your team. For example, the Zoom Pro Plan, recommended for smaller teams, is $14.99 a month per host account, up to 9 hosts, and allows for 100 meeting attendees. Zoom for webinars requires a webinar addon.

Find full pricing information here.


Best for small to medium businesses

Key Features: Unlimited meetings and recordings, screen sharing, dial-in lines, customer service

GoToMeeting is an excellent video conference service for smaller businesses. You can invite users to join your meeting with nothing but a simple URL or phone number. It easily integrates with Slack, Office 365, Google Calendar, and Salesforce. It includes many useful features and tools, including screen sharing, recording, drawing tools, meeting locks, meeting transcriptions and messaging.

Pricing: GoToMeeting has a 14-day free trial and three service plans. The Professional plan, for example, is $14 per host per month, for up to 150 participants. View full pricing information here.

See also: GoToWebinar focuses more on large, global presentations and webinars. GoToWebinar plans include all the features of GoToMeeting plus attendee registration features and detailed reports, as well as in-session tools such as live surveys and polls. Plans start at $49 a month.

Best for large teams + Office 365 Integration

Key features: Polls and surveys, screen sharing, whiteboards, text chat platform

Microsoft Teams is ideal for businesses that use Office 365, as it is included in most Microsoft Office subscriptions. The video conferencing tool includes options to create polls and surveys, share your screen, chat, share files, and work together on a digital whiteboard. They recently introduced a tool called Together mode, which virtually places all the participants on a video call together in a space, such as an auditorium, meeting room or coffee bar.

Pricing: Small businesses paid plans range from $5 to $20 per user per month, with a 6 month free trial. All of the plans allow you to host meetings with up to 250 participants. There is a free version of Teams, for up to 300 members per organization, which does not have access to scheduled meetings, recordings, or phone/audio conferencing, but allows for messaging, group video calls and limited storage. View full pricing information here.

Note: Microsoft Teams replaced Skype for Business in 2017.

Best for larger businesses + Cisco customers

Key Features: Includes Webex Teams, HD video, screen sharing, recording 

Webex is an ideal video conference service for cloud collaboration. Users have access to two different platforms: Webex Meetings and Webex Teams. Webex Meetings is designed for webinars and larger meetings, and includes HD video, speaker views, screen sharing, recording, and integrations with Microsoft Office, Office 365, Outlook and Google Calendar on all plans. Webex Teams, is designed for continuous teamwork within your organization, including video meetings, group messaging, file sharing and whiteboarding. 

Pricing: Plans range from $14 to $29.95 per host per month, depending on the size of your team, with a 30 day free trial available. View full pricing and plans here.

Best for encryption & security

Key Features: security, meeting breakdowns, task assignments, smart followup<

BlueJeans has several features for businesses, including video recording, meeting highlights with task assignments, and up to 20 breakout meetings for collaborating on subtasks. You can easily share your screen, annotate with whiteboard functions, and even allow remote desktop access to an assignee. However, there have been reports of unstable connection and lag.

Pricing: There are three pricing tiers and a 30-day free trial. The Pro plan is $19.99 per month per host and includes up to 75 participants, 10 hours of cloud meeting recordings and command center dashboard. View full pricing information here

Best for Internal conferencing & Microsoft Integration

Key Features: screen sharing, whiteboards, integration, recording

RingCentral’s video conferencing service provides all the features and tools needed to hold productive online meetings. It allows meetings with up to 100 participants. The platform integrates with Microsoft Outlook, Facebook Workplace, Microsoft Teams, Skype for Business, Slack and others, allowing you to schedule meetings seamlessly. You can connect to Meetings on Mac and Windows computers as well as iOS and Android devices.

Pricing: There are three available service plans, including a free plan which limits meetings to 40 minutes. The two paid plans do not limit meeting length but provide different features. The Essentials plan is $14.99 per user per month, and the Advanced plan is $19.99 per user per month. View full information on the plan options here.

Best for Google integration, simple + budget-friendly

Key features: screen sharing, Q&A, recording, dial-in, low cost

Google Meet is an upgraded version of the free Google Hangouts app, more suitable for business applications like webinars and video conferencing. It can be accessed in your browser, with no download required and is part of the Google Workspace package including calendars, sheets, and presentations for teams and businesses. Each level of Google Workspace is inexpensive, rivaling some of the other stand-alone video conference platforms we examined. The inclusion of key video conferencing features makes Google Meet a nice option for businesses who already use Google platforms. There are also a variety of chrome extensions that can provide additional features to your meetings, including Jamboard, Dualless, Nod, Push to Talk, Google Meet Attendance and more.

Pricing: Google is offering Meet for free in its Google Workspace Essentials plan through September 30th, 2020; this includes unlimited meetings up to 300 hours in length, and up to 150 participants. The plan will cost 10$ per user per month beginning on October 1st, 2020. They also offer a free version with 100 maximum participants and a 1 hour meeting limit (24 hours through September 30th.)

View the full pricing information here.

Compare features and pricing of all top 7 video conferencing tools in the table below:
FeaturesZoomGoToMeetingGoToWebinarCisco WebexMicrosoft TeamsBlue JeansGoogle MeetRingCentral
Starting Price for Paid Plans (per user per month)*$14.99$12$49$13.50$5$9.99$10$14.99
Free VersionYesNoNoYesYes*NoYesYes
Free TrialYes*YesYesYesYes**YesNoYes
24/7 SupportYesYesYesYesYesYesYes**Yes
Screen SharingYesYesYesYesYesYesYesYes
Hand RaisingYesYesYesYesYesYesYesYes**
Livestream ToolsYesNoYesYesYesYesYesNo
Join Meeting in Browser (no app download)NoYesYesNoYesYesYesYes
Mobile Access (app)YesYesYesYesYesYesYesYes
Microsoft IntegrationYesYes*Yes*YesYesYesYes****Yes
Google IntegrationYesYesYesYesYesYesYesYes
*May Require Annual Subscription*For Zoom Rooms*With Addon*With Addon*No Office Subscription*Livestream at 250+
*With Webinar Addon Over 100
**With Addon**With Office Subscription**General G Suite Support**In Webinars
***Unless it is a Live Stream
*** Can get Separate Chrome Extension