Cultural Analytics: Bridging the Gap for Today’s Hybrid Workforce

Understanding your company’s culture, how to work with it rather than around it, is a key skill of any great leader. Whether your business is traditional, fully remote, or hybrid, without identifying your company culture, your business cannot operate at its fullest potential. At VForce we stress the importance of building virtual water cooler culture and use cultural analytics to identify, align, and engage our workplace culture.

What is Cultural Analytics? 

In the past, the greatest barrier to understanding and valuing culture in the workplace was the inability to track and measure the performance of your organization’s culture. With cultural analytics this barrier is broken down. Analytical organizational culture uses a series of quantitative assessments paired with computational expertise to deliver actionable insights on cultural management practices in the remote and hybrid workplaces. In essence, cultural analytics assess the current culture of your organization, identifies personality types within the workplace, and determines your culture’s strengths and weaknesses in cultural operational efficiency. 

Why is Cultural Analytics Important?

As our offices have shifted from traditional in-person to fully remote and have started to retain a hybrid workplace model, the way we approach company culture must shift with us. One of the most prominent challenges in transitioning away from the traditional workplace was keeping the existing company culture intact. While in person we are able to pick up on social queues, read body language, and interact socially at the water cooler. All of these characteristics could be observed and assessed with ease. As a distributed workforce, assessing, measuring, and interpreting culture has become much more difficult because we are interacting differently. 
Cultural analytics allows management to assess company culture in the form of honest and anonymous surveys and assessments, develop conflict mitigation plans, promote healthy and productive workplace culture, and have the means to track progress on cultural efficiencies going forward.  

Cultural 360 Audit

At VForce, our approach to cultural analytics comes in the form of the Cultural 360 Audit. The VForce Cultural 360 Audit is a tool used to assess the core competencies of an organization’s culture. Some of these competencies are: outlook, satisfaction, interest, morals, and goals. We utilize a series of unique assessment polls distributed to all members of the organization which are completed and returned anonymously. When the data is compiled, it is shared with senior management of the polled audience and is used to develop a plan to enhance the organization’s existing performance and make changes or improvements seamlessly. 

30/50/20 Rule

Our experts at VForce assess the results of employee surveys and identify actively engaged employees, disengaged employees, and actively disengaged employees. 
  • Actively engaged employees are the leaders and high performers. 
  • Disengaged employees want to be engaged but need direction and coaching to know how to engage. 
  • Actively disengaged employees are those on autopilot, they often do not feel like their voice is heard or that their work has little purpose.
Our experts have identified that most organizations follow a 30/50/20 rule, 30% of employees are actively engaged, 50% of employees are disengaged, and 20% of employees are actively disengaged. We aim for 100% active engagement and use our assessments to identify what employees make up your organization.

What Does Great Culture Look Like?

When cultural analysis is used and experts interpret your results and develop a plan of cultural alignment, your organization can expect improved virtual emotional intelligence and a more successful workforce. Organizational communication on the macro and micro levels will increase. Relationship management and organizational awareness will improve. Communication, collaboration, and culture will become simple, accessible, and duplicating. Your organization can expect to see better integration of all departments from the top down and the reduction of siloing. Cultural analysis allows a successful culture of ‘always getting better’ to drive your team each day. 

To find out more about our Cultural 360 Audit and the industry experts that put it together, visit us at for more information. See what VForce can do for your business today!